Infographics are these often colorful and attractive easy-to-digest graphic content meant for this fast-paced generation that seems to be have little attention span. No wonder then they’re quite popular in many types of social platforms, especially in Pinterest, Twitter, Stumble Upon, Facebook, etc.
To determine the effectiveness of your infographics, there are five aspects that you can study in your analytics:
- Page Views
- Interactions/ Engagement
- Links from authority sites / Press Media
- Search Engine ranking
- Direct leads to your website or social
See below also a comparison of an infographic and traditional post, and how do they fare across the social media board.