Building your social media presence is well and good. In fact, it’s hugely important to do so. So why bother with email marketing to reach your target audience?
Well, for one thing, you have better control of lead generation for your business. Unlike in social media, all your efforts in reaching or touching base with your targeted audience is at the mercy of that particular platform (Facebook, Twitter, Pinterest, etc).
So what’s the point of doing email marketing? See this infographic below: